At AlgoSec, what you do matters!
Over 1,800 of the world’s leading organizations trust AlgoSec to help secure their most critical workloads across public cloud, private cloud, containers, and on-premises networks.
Join our global team, securing application connectivity, anywhere.
We are hiring a Field Demand Generation Manager, US to join our Marketing team.
Reporting to:?Director of Demand Generation
Location:?East Coast, US (Remote, US)
Responsibilities:
- Quickly achieve high-level knowledge of the company solution suite and deep understanding of our positioning statements, buyer personas, and business needs
- Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
- Analyze campaign ROI and effectiveness to optimize future programs based on those learnings
- Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity
- Ownership of monthly marketing metrics and goals, reporting on number of budgets vs. actual MQL, SQO conversions, conversion points, and more
- Utilize 6Sense and Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more
- Work closely with the Sales leadership on strategy, sales plays, and campaigns
- Assist in maintaining sales and marketing data integrity
Requirements:
- BS/BA required
- Deep understanding of B2B tech, with expertise in leveraging physical events and digital channels to drive lead generation and brand amplification
- 5+ years of field event and demand generation experience
- Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
- Exceptional ability to write and produce engaging content, able to write quickly and concisely for technical audiences
- Experience with Salesforce, Marketo, 6Sense, Google Analytics and other key marketing stack solutions
- Excellent project management skills with ability to multi-task, set measurable objectives, hit deadlines and be highly accountable for results
- Innovative thinker with a passion for generating new ideas, nurturing a culture of creative, and continuing to raise the bar on business performance.
- Self-starter that can balance the need to deliver immediate impact and make progress on long-term “game changing” initiatives
Advantages:
- Experience using ABM martech - or knowledge of ABM martech space
- Background in the cybersecurity industry
A reasonable estimate of the OTE for this role, at the time of posting, is $100,000 - $130,000. Exact compensation may vary based on skill set, experience, location, training, and certifications. If your requirements fall outside of this range, you are still encouraged to apply.
AlgoSec is an Equal Opportunity Employer (EEO), committed to creating a friendly, inclusive environment that is a pleasure to work in, and where there is an unbiased acceptance of others. AlgoSec believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance.
Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision.
